A New York, Genesis arrive à proposer un concept-car de berline de luxe très séduisant. Genesis ? Et si maintenant je vous dis Hyundai !? Pourquoi Hyundai ? Car Genesis est la branche premium du constructeur coréen, à l’instar de la marque Infiniti pour Nissan ou Lexus pour Toyota. Donc au New York International Auto Show, Hyundai effectue une véritable démonstration de force par le style avec ce concept.
Présentation du Genesis New York Concept
Afin de (re)découvrir l’histoire de l’entreprise Hyundai et de la nouvelle marque Genesis, je vous invite à lire ce post publié en décembre 2015 :
Genesis G90, un style de Concept Vision G, un moteur V6 ou V8, l’aube 새로운 시대 pour Hyundai
Trois mois après sa création, la marque Genesis est présente au salon de New York avec un concept qui doit poser les bases du style, et de l’extension de la gamme. Ce label premium cible les États-Unis dans un premier temps. Mais une importation en Europe est prévue pour 2017. Le concept New-York badgé Genesis, préfigure le modèle plus petit que la grande berline G90, qui pourrait prendre le nom de G70.
Teaser – NYIAS 2016 – GENESIS New York Concept
Here’s your first look at the sporty luxury of our Genesis New York Concept in this teaser for the New York International Auto Show.
Design du Genesis New York Concept
GENESIS Highlights – 2016 NYIAS – GENESIS New York Concept
Introducing the GENESIS New York Concept. See what happens when good design and luxury meet.
Le Genesis New York Concept pose les bases du style de Genesis. Un style dénommé ‘Athletic Elegance’, qui se traduit par des lignes élancées et courbes harmonieuses. Ce concept est un travail des équipes de Peter Schreyer et Luc Donckerwolke.
Histoire de designer Peter Schreyer
Peter Schreyer est un designer automobile allemand pour Hyundai Motor et Kia Motors, largement connu pour ses contributions de conception à l’Audi TT de 1998.
Il a été le chef de la direction de conception chez Kia Motors depuis 2006 et le 28 Décembre 2012, a été nommé l’un des trois présidents de la société. Il est actuellement le concepteur en chef chez Hyundai-Kia et travaille avec Luc Donckerwolke, ancien directeur du design de Bentley, Lamborghini et Audi de Volkswagen Group à partir de 2016.
Design work by Donckerwolke:
Audi TT, 1998
Audi A6, 1998
Audi A3, 1996
Volkswagen New Beetle, 1998
Volkswagen Golf, IV, 1998
Volkswagen Concept R, 2004
Volkswagen Eos, 2006
Kia Borrego, 2009
Kia Venga, 2009
Kia Forte, 2010
Kia Sorento, 2010
Kia Sportage, 2010
Kia Cadenza, 2011
Kia Optima, 2011
Kia Picanto/Morning, 2011
Kia Rio, 2011
Kia Cee’d, 2012
Kia K9/Quoris, 2013
Hyundai Tucson, 2016
Designer Story Peter Schreyer
Peter Schreyer is a German automobile designer for Hyundai Motor and Kia Motors, widely known for his design contributions to the Audi TT.
He has been the Chief Design Officer at Kia Motors since 2006 and on 28 December 2012, was named one of three presidents of the company. He is currently the chief designer at Hyundai-Kia and works with Luc Donckerwolke, former design director of Volkswagen Group’s Bentley, Lamborghini and Audi from 2016.
Schreyer was born in 1953 in Bad Reichenhall, Bavaria, West Germany and began studying in 1975 at the Munich University of Applied Sciences (Fachhochschule München – Industrie Design). He worked with Audi first as a student in 1978, graduating in 1979 with his Industrial Design degree. Subsequently, Schreyer won the Audi Scholarship to study at the Royal College of Art, London from 1979-1980 as a transportation design student.
In 1980, Schreyer began working with Audi in exterior, interior and conceptual design. In 1991, he moved to the company’s design studio in California. He returned to the Audi Design Concept Studio in 1992, and the following year moved to Volkswagen’s exterior design department.
Schreyer is known for wearing all black clothing, black eyeglasses designed by Philippe Starck, and for his ‘competitive, inventive and analytic’ nature.
Beginning in 2005, Kia focused on the European market, identifying design as its core future growth engine — leading to the 2006 hiring of Schreyer as chief design officer. Schreyer has been central to a complete restyling of Kia’s lineup, overseeing design activities at Kia’s design centers in Frankfurt, Irvine, Tokyo and the Namyang Design Center in Korea.
Histoire de designer Luc Donckerwolke
Luc Donckerwolke. Il a accompagné le directeur design de Hyundai Peter Schreyer pour cette réalisation. Les lignes de la berline sont tendues pour affirmer son caractère sportif.
Design work by Donckerwolke:
Škoda Octavia Mk1 (1996)
Škoda Fabia Mk1 (1999)
Audi A4 Avant (2000)
Audi R8 Le Mans Racer (2000)
Audi A2 (2000)
Lamborghini Diablo VT 6.0 (2001)
Lamborghini Murciélago (2002)
Lamborghini Gallardo (2004)
SEAT Tribu concept (2007)
SEAT Ibiza / SEAT Ibiza SC / SEAT Ibiza ST Mk4 (2008)
SEAT IBE concept (2010)
Bentley Flying Spur (2014)
Bentley EXP 10 Speed 6 (2015)
Designer Story Luc Donckerwolke
Donckerwolke was born in Lima, Peru, and educated in various South American and African countries before studying industrial engineering in Brussels and transportation design in Vevey, Switzerland.
He has a residence in Peru and another in Brussels. His hobbies include motor racing, old cars, foreign cultures and learning languages. He speaks Dutch, Italian, French, Spanish, English, German, Korean, Mandarin, Japanese and Swahili.
Donckerwolke began his design career in 1990 with Peugeot in France. In 1992 he moved to Ingolstadt for a 2-year stint at Audi Design. He spent 1994 to 1996 working at the Škoda Design Center Mlada Boleslav in the Czech Republic, where he contributed to the 1996 Škoda Octavia and 1999 Škoda Fabia.
After Škoda he returned to Audi responsible for concept development, operating out of Ingolstadt for one year and Munich for another. It was during this time he worked on the Audi A4 Avant and the Audi R8 Le Mans Racer. During his time at Audi, Donckerwolke was also responsible for designing the Audi A2 concept and production car which was known at the time for being innovative and ahead of its time like most of his designs.
He was head of design at Lamborghini from 1998, where he was responsible for the 2001 Lamborghini Diablo VT 6.0, 2002 Lamborghini Murciélago and 2004 Lamborghini Gallardo, winning the ‘Red Dot Award’ in 2003 in recognition for his work on them. He also worked with Walter de’Silva to produce the 2006 Lamborghini Miura concept.
In September 2005, Donckerwolke was appointed SEAT Design Director overseeing the design of future SEAT models, replacing Walter de’Silva who was promoted to oversee design for the entire Audi Brand Group. He is tasked with progressing SEAT design from Walter de’Silva’s directorship to a look that will bring increased brand awareness and sales to the marque. His first visible contribution to SEAT is the SEAT Tribu concept, unveiled at the 2007 Frankfurt Motor Show.
In September 2012, Donckerwolke was appointed Bentley Director of Design, overseeing the design of future Bentley models, replacing Dirk van Braeckel who moved to Volkswagen Group design. In June 2015 Bentley announced Stefan Sielaff as his successor: ‘Mr Sielaff replaces Mr Donckerwolke who has decided to leave the business and Volkswagen AG’.
In November 2015, he was appointed to lead Hyundai Motor Group’s Genesis luxury brand from 2016 and will work together with Hyundai-Kia’s chief designer Peter Schreyer. Donckerwolke is rumoured to replace Peter Schreyer as Chief Design Officer of Hyundai Motor Group in 2017.
Design extérieur du Genesis New York Concept
Le NY concept est une berline, avec une allure presque sportive. Le design se caractérise par une imposante calandre, des ailes marquées, un capot plutôt long et des feux arrières fins et horizontaux. La voiture dispose d’un empattement grand et avec des grandes roues.
Interview with Luc Donckerwolke – 2016 NYIAS – Genesis New York Concept
Head of Digital Design, Luc Donckerwolke, describes the exhiliration of creating a luxury car brand from a blank canvas and throws down the gauntlet, creating a new legacy of competition for the industry with the Genesis New York Concept.
Interview with Erwin Raphael – 2016 NYIAS – Genesis New York Concept
GM of Genesis USA Erwin Raphael gives a glimpse of the forward thinking that went into the Genesis New York Concept.
Interview with Manfred Fitzgerald – 2016 NYIAS – Genesis New York Concept
Head of Genesis Brand Manfred Fitzgerald speaks on how the culture and mentality of Genesis enticed him back into the auto industry.
Interview with Regina Kaiser – 2016 NYIAS – Genesis New York Concept
Engineer of Advanced Technologies, Regina Kaiser, walks us through the design language and usability of the Graphical User Interface display console in the Genesis New York Concept.
Design intérieur du Genesis New York Concept
L’habitacle est un savant et luxueux mix de matériaux nobles et classiques. On retrouve du cuir fauve associé à du tissu lainé qui habillent les sièges, les contre portes, la console central ou la planche de bord. La modernité technologique s’affiche avec le tableau de bord dessiné et développé par LG qui associe un écran de 21 pouces, une technologie 4K et un habillage en aluminium.
C’est assez rare, il y a quatre sièges, 2 à l’avant, et 2 à l’arrière. Chaque siège est séparé. Il n’y a donc pas de banquette arrière. C’est une configuration similaire à l’automobile Aston Martin Rapide.
Moteur du Genesis New York Concept
Le concept cache sous son capot un ensemble hybride reposant sur un moteur 2.0 turbo essence, le tout envoyant 245 ch et aux roues arrière via une boîte auto 8 rapports.
Annonçant aussi la future petite berline de Genesis (G60 / G70), la New York Concept est propulsée par un 2.0L GDi, injection directe turbo essence, avec boîte automatique 8 rapports et hybridation d’équivalent à 100 ch, pour un total de 245 ch et couple de 353 Nm. Le constructeur ne donne pas d’indication précise sur la capacité électrique ainsi que sur le fonctionnement du système hybride. Ce concept est avant tout un travail stylistique.
Highlights – NYIAS 2016 New York Concept Reveal – Genesis New York Concept
With its reveal at the New York International Auto Show, the Genesis New York Concept arrived as a daring nod to the luxury sports vehicle. Its athletic design, while agile in performance, is unfaltering in its process of transforming nature and raw material into this expression of uncompromised, modern luxury.
New York Concept Complete Show – 2016 NYIAS – Genesis New York Concept
Unveiled at NYIAS, the Genesis New York Concept brings to life a more modern interpretation of luxury, and what’s to come for the full line of Genesis luxury sedans, crossovers and SUVs.
March 23, 2016 – Genesis has unveiled its striking ‘New York Concept’ luxury sports sedan at the New York International Auto Show. The New York Concept hints at future Genesis design direction with its expressive and refined ‘Athletic Elegance,’ first seen in the Vision G concept and in production form with the Genesis G90 premium luxury sedan.
Acknowledging the Genesis brand’s sporty and agile nature, the hybrid concept generates 245ps and 36.0 kgf.m of torque from its 2.0 GDi powertrain coupled with an 8-speed automatic transmission. The advanced technological features and precise design language of the concept emphasize key aspects of Korean culture, while elevating the value and perception of the Genesis brand.
Genesis New York Concept
The exterior of the New York Concept presents an elegant interpretation of a luxurious performance vehicle, defined by well-balanced proportions and refined surface treatments. Inside, the concept car combines advanced technology with absolute luxury, contrasting innovative electronics against finely-crafted materials.
“The New York Concept is a progressive concept car that showcases the design quality of the brand. With its expressive volumes and refined design, the New York Concept truly embodies the ‘Athletic Elegance,’ that characterizes Genesis products and will continue to do so for future models that come from our luxury brand. Revealing the concept in New York is a fitting opportunity for Genesis.” – Manfred Fitzgerald, Head of Genesis
The design teams took inspiration for the New York Concept from modern luxury lifestyles and products, plus the early success and progression of the Genesis brand. They merged this confidence with forms from nature, and the process of transforming raw materials to create an uncompromised expression of pure technological art.
Designed to express the Genesis modern view of luxury, the New York Concept brings a fresh perspective to the segment by offering the unexpected, yet still satisfying the needs of modern luxury buyers. Alongside the car’s inherent performance and comfort characteristics, the New York Concept adds fresh, daring and unexpected touches through blending cultural heritage with modern art and technology.
The nature-inspired character of New York Concept is seen through simple yet powerful forms with voluminous surfaces and coherent features. The overall shape of the concept is characterized by a long hood and expansive dash-to-axle ratio, visualizing the car’s performance-oriented nature and its resulting athletic stance.
At the front of the car, the New York Concept demonstrates power and confidence as growing attributes of the Genesis line-up. The prominent, upright grille is visually supported by sleek, horizontal headlamps. The deep inner edge of the lamp is characterized by a pixelated light guide, giving a sophisticated, vibrant appearance. Air flow guides sit below the lamps, channeling air through the forward wheel housing. Pronounced front fender volumes, enhanced with longitudinal crease lines, complete the concept’s road-focused attitude.
From the side, the sleek and tapered cabin emphasizes powerful shoulders, bringing visual power over the rear wheels and quarter panels, adding to the impression that the New York Concept can deliver the power expected of the luxury sports sedan. Short front overhangs contrast with longer rear overhangs, completing the proportions of an elegant and refined performance car.
The rear perspective of the New York Concept is distinguished by a low and sleek rear deck, further enhanced by strongly tapered body flanks. The slim, elongated taillamps echo the headlamps’ vibrancy, reinforcing the sensuous and luxurious character of the exterior.
With its visually expressive form, the New York Concept is complemented by thorough and creative attention to detail. The unique treatment of the engine hood and side vents blend function with style, creating a new precision aesthetic. The integrated vents for the hood, front fenders and quarter panels improve aerodynamic performance, a reflection of the hybrid Genesis model’s fuel efficiency capabilities.
The front and rear door handles sit flush with the bodywork, integrated along the belt line of the New York Concept, further enhancing aerodynamic performance with simplicity in design. The exterior panels are finished in a custom-designed Ceramic Blue color, while copper-colored inlays in the lower bumper fascia and sills convey the uniquely modern approach of Genesis design and material language.
Interior design concept
The interior of the New York Concept further projects the future design direction of Genesis. It expresses a high-tech and sophisticated ambience, emphasized by the use of an advanced information control unit with a distinctively curved display.
Eliminating some of the negatives often associated with increased technological content in a luxury vehicle, the design team took an innovative direction for the instrument panel design. A 21-inch floating, curved screen incorporates driver instruments and multimedia functions, creating potential for new, sculpted forms for the front seat occupants. The digital display is combined with classic analog driver instruments. The concave screen and the convex instrument panel complement each other in an aesthetic interaction while transmitting visual lightness to the interior. The open steering wheel design is ergonomically formed to facilitate visibility of the instruments while enhancing handling control.
A logical and spacious center console divides the interior space through its length axis into two separate halves. Combined with the curved, floating screen, the Central Control Panel (CCP) creates a new user experience through a tactile and considered control lay-out. Finely polished Genesis Concept aluminum inlays for the interior incorporate a handful of essential functional switches and reflect the Genesis commitment to deliver high-quality design through exceptional attention to detail.
Four individually sculpted single seats reflect the dynamic attributes of the exterior while acknowledging the Genesis focus on human-centered luxury.
Interior color and materials
The concept’s interior showcases meticulously-wrapped full leather interior, with accents of anthracite contrasted with rich tan leather on seats and doors, while sliced suede leather used on the headrest brings a soft tactile accent.
Highlighting the visual connection between the instrument panel and the floor console, which to the eye looks like it is visually floating, the New York Concept uses metal for contrasting effect. Copper-toned, stainless-steel mesh echoes the copper accents of the exterior and demonstrates a new, lightweight textile approach. The New York Concept also features polished aluminum switchgear and functional elements, with small touches of copper applied on exterior accents.
Interior HMI concept
The New York Concept presents a unique Human Machine Interface (HMI) concept. With this innovative concept, Genesis sets a new standard for user experience and function control. The New York Concept showcases how the instrument cluster and center stack are merged into one curved horizontal display, allowing a unique driver-oriented architecture.
On top of the instrument panel, embraced in a sleek aluminum casing, hovers a super-wide, curved 21-inch 4K display made by LG. Unique LG Advanced High Performance In-plane Switching technology allows for a greater viewing angle and exceptional richness in color, resulting in a more spacious ambience. The bowl-shaped Central Control Panel with 3D geometry is ergonomically optimized for usability and forms an electronic centerpiece of this unique HMI concept. This ergonomic optimization allows for intuitive single- and multi-touch finger swipes, while also enabling handwriting recognition and circular finger movements – particularly useful when scrolling through long music or telephone lists.
The user interface presents all relevant information at a glance, combining touchpads with the advantages of today’s rotary dial-based interfaces. Additionally, a 3D gesture-control sensor allows the operator to ‘throw over’ specific content from one area of the screen to another, raising the freedom for personalizing the display information.
The New York Concept provides a glimpse into the next-generation driver interface, ready to handle the growing complexity of a connected, digital world, where user-friendliness safety and functionality set the standard.
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